Villaruz, Villaruz and Co., CPA's

Benedicto C. Flores JR.
Junior Partner

Benjie graduated Cum Laude with his degree in Bachelor of Science in Accountancy at Pamantasan ng Lungsod ng Pasig in April 2011. 

He placed 15th place in the CPA Board Examination on October 2011.

He joined VVC right after passing the October 2011 CPA Board Examinations. He was continuously promoted from the ranks as Semi-senior Auditor on March 2013, Senior Auditor on January 2014, Audit Supervisor on July 2015, Audit Manager on November 2016 and Sr. Audit Manager on January 2018.

On October 1, 2018, Benjie was appointed as Junior Partner of the Firm.

Benjie lectures on auditing, accounting and PFRS updates on in-house seminars and trainings. Benjie is currently the Chairman of VVC PFRS Committee.

He has completed the Dale Carnegie Leadership Training for Managers (LTM) in August 2016.

Benjie is a member of the Philippine Institute of Certified Public Accountants (PICPA).

Leo A. Cataag
Junior Partner

Leo completed his degree in Bachelor of Science in Accountancy at Polytechnic University of the Philippines – Sta. Mesa, Manila in May 2011. He passed the CPA Board Examination on October 2011.

He joined VVC right after passing the October 2011 CPA Board Examinations at the age of 20. He was continuously promoted from the ranks as Semi-senior Auditor on March 2013, Senior Auditor on May 2014, Audit Supervisor on July 2015, Audit Manager on November 2016 and Sr. Audit Manager on October 2017.

On October 1, 2018, Leo was appointed as Junior Partner of the Firm.

HShe has completed the Dale Carnegie Leadership Training for Managers (LTM) in August 2016.

Leo is a member of the Philippine Institute of Certified Public Accountants (PICPA) and Institute of Internal Auditors – Philippines (IIAP).

Rachel Anne A. Roperez
Junior Partner

Rachel completed her degree in Bachelor of Science in Accountancy at Polytechnic University of the Philippines – Sta. Mesa, Manila in 2010. She passed the CPA Board Examination on October 2010.

She joined VVC right after passing the October 2010 CPA Board Examinations at the age of 20. She was continuously promoted from the ranks as Semi Senior Auditor on March 2014, Senior Auditor on March 2015, Audit Supervisor on March 2016, Audit Manager on October 2016 and Sr. Audit Manager on October 2017.

On October 1, 2018, Rachel was appointed as Junior Partner of the Firm.

She has completed the Dale Carnegie Leadership Training for Managers (LTM) in August 2016.

Rachel is a member of the Philippine Institute of Certified Public Accountants (PICPA).

Sheonie Joy V. Dizon
Partner

Sheonie completed her degree in Bachelor of Science in Accountancy at Bataan Peninsula State University – Balanga Campus in 2007.  She passed the CPA Board Examination on May 2009.

She started working as Officer-in-charge in Manila Uni Capital Corporation Mariveles, Bataan. Operations Support Specialist in Boardwalk Business Ventures, Inc and Accounting Processor A in Philippine Ports Authority – PMO Limay, Bataan.

Sheonie joined VVC in July 2009. She was continuously promoted from the ranks as Semi Senior Auditor on September 2010, Senior Auditor on April 2012, Audit Supervisor on December 2012 and Audit Manager on May 2014.

On November 1, 2014, Sheonie was appointed as Junior Partner of the Firm.  Currently, she is heading the Firm’s Tax Committee.

She has completed the Dale Carnegie Leadership Training for Managers (LTM) in September 2012 and is currently attending a special course in preparation for her accreditation to become a Certified Internal Auditor.

Sheonie is a member of the Philippine Institute of Certified Public Accountants (PICPA) and Institute of Internal Auditors-Philippines (IIAP).

Normita L. Villaruz
Managing Partner

Normita, or Noemi, as she is fondly called, has been a practicing Certified Public Accountant for over 30 years.  At nineteen (19) years old, she received her Bachelor Degree in Business Administration Major in Accounting, Cum Laude, from the University of East in 1977.

She passed the CPA board examination at the age of twenty (20) years old. She took her MBA (UG) at the Ateneo Graduate School of Business from October 1982 to March 1984. Noemi has expertise in business assurance, accounting, consulting, and tax practice.

She worked with Carlos J. Valdes & Co., CPAs for almost three (3) years after passing the CPA Board exam and joined a Management group of companies as Chief Accountant, Finance and Administration Manager, and Comptroller/ VP – Finance, respectively, which was into the restaurant, real estate and trading business for nine (9) years. She subsequently decided to put up her own professional practice and formed a general professional partnership in September 1988.

She is the Managing Partner of their firm, Villaruz, Villaruz & Co., CPAs since its inception up to this date. The firm which started with only two (2) employees has now grown into more than eighty  (80) employees. A strong believer of the virtues of hard work, commitment , dedication, patience and perseverance, the Firm  now has a varied client base that includes investment and financing companies, trading, real estate and construction companies, computer software and telecommunication companies, PEZA and other eco zone – registered manufacturing companies, project management and consultancy firms, regional headquarters and representative offices, manpower training and recruitment companies, and solar and biofuel companies, among others.

For her exemplary and significant contribution in the field of public accounting as Managing Partner of their Firm and for continuous and notable participation in the Institute’s activities, she was   awarded the Outstanding CPA in Public Practice For Metro Manila by the Philippine Institute of Certified Public Accountants (PICPA) during the 55^th PICPA Annual Convention in the year 2001.

She subsequently received the Presidential Golden Award from PICPA President in the year 2002 in recognition of her unwavering dedication as Chair of the Committee on Public Practice Conference which resulted in the holding of the First Joint Public Practice Conference, a showcase for unity among CPAs in Public Practice for both PICPA and ACPAPP for said year. In January 2003, she received the Presidential Award for Exemplary Performance as Director and Secretary of the Board from the Association of CPAs in Public Practice (ACPAPP).

An active volunteer of Philippine Council for NGO Certification (PCNC), she was given a citation after having evaluated 10 organizations on July 7, 2004. At present, she continues to render volunteer works with PCNC and just recently with Commission on Higher Education (CHEd) in the evaluation of Colleges and Universities offering B.S. Accountancy curriculum.

On November 30, 2006, she received a Special Achievement Award on Entrepreneurship given by the Philippine Institute of Certified Public Accountants (PICPA) for her distinguished achievement and performance in generating employment and income opportunities in the General Professional Partnership of Villaruz, Villaruz & Co., CPAs for eighteen (18) years in operation.

She was elected President of the PICPA Eastern Metro Manila Chapter (EMMC) for the Fiscal year 2007-2008 under which tenure the chapter was unanimously chosen as Awardee for Most Outstanding Chapter (Category A) and was specially awarded the Hall of Fame Award being its 10^th year as an outstanding chapter for the same fiscal year. For contributing immensely to the success of the various projects of the Region during PICPA Year 2007-2008, she was also given a Citation by 2007-2008 PICPA MMR Chair for her Outstanding and dedicated service to the PICPA Metro Manila Region as Treasurer, President – EMMC and Member of the Board of Directors of the PICPA MMR Council.

In 2007, she was appointed as member of Philippine Interpretations Committee (PIC) as reconstituted by the Financial Reporting Standards Council in the Philippines. The PIC’s main purpose is to issue interpretations and guidance in the implementation of the Philippine Financial Reporting Standards (PFRSs). 

In 2008, she was appointed as member of PICPA Committee on Institute for Solidarity in Asia. The Committee’s primary task is to continue the Institute’s effort to participate or assist the Board of Accountancy to complete its project “Roadmap for the Philippine Accountancy Profession.”

In 2009, she was appointed as Chair of PICPA MMR Professional Development Committee and Chair of PICPA MMR ISA Committee (Institute of Solidarity in Asia).

In 2010 and at present, she continues to be one of the active members of the Board of Advisers of PICPA EMMC.

For the fiscal year June 30, 2011 to June 30, 2012, She was elected as National Director of PICPA for the Public Practice Sector and was appointed Treasurer and Liaison Director for the Accountancy Week Committee and Investments Committee for the same fiscal year.  During the same fiscal year June 30, 2011 to June 30, 2012, PICPA was awarded the Most Outstanding Accredited Professional Organization among all professional organizations by the Professional Regulations Commission (PRC).

For the fiscal year June 30, 2012 to June 30, 2013, She was appointed Chair of the PICPA Coordinating Committee with PRC/SEC & BOA, member of the PICPA National Awards Committee and Co-Chair of PICPA Performance Governance System (PGS) Committee, member of ACPAPP Annual National Convention Committee for calendar year 2012 and Chair of ACPAPP Accountancy Week Committee for the year 2013.

For the fiscal year June 30, 2013 to June 30, 2014, She was appointed Chair of PICPA Metro Manila Region International Conference, Co-Chair of the PICPA Performance Governance System, and re-appointed Chair of PICPA coordinating committee with PRC/SEC & BOA.

On November 20, 2015, she was recognized for her outstanding leadership and entrepreneurial excellence in the Asia Pacific Entrepreneurship Awards (APEA) 2015 by Enterprise Asia in the Most Promising Category

She was also awarded the Outstanding PICPA Member Award by the Philippine Institute of Certified Public Accountants (PICPA) during the 70th PICPA Annual National Convention on November 26, 2015.

On June 2016, She graduated in the Strategic Business Economics Program (SBEP) – Masters in Economics at the University of Asia & The Pacific.

On June 2017, she received the PICPA Presidential Citation for Commendable Leadership and for her selfless dedication, unwavering commitment and significant contributions in realizing PICPA’s goals and objectives as Chairman of the Performance Governance System (PGS) Committee in leading the completion, compliance and achievement of all the requirements for the Institutionalization of the PGS for the Accountancy Profession after an independent assessment and evaluation facilitated by the Institute  for Solidarity in Asia (ISA). On March 29, 2016, ISA conferred to the Accountancy Profession three (3) outstanding and distinguished awards: PGS INSTITUTIONALIZATION AWARD, SEAL OF ISLANDS OF GOOD GOVERNANCE (IGG) and the GOLD TRAILBLAZER AWARD.

For the fiscal year June 30, 2018 to June 30, 2019, she was appointed as Vice President of PICPA for the Public Practice Sector. She was also elected as Vice Chair for Professional Development of PICPA Metro Manila Region Council and Chair of Geographical Area Office (GAO).

She is currently the Chairperson of FINEX Media Affairs Committee and is a Member of ISA’s Society of Associates.

She had been recently inducted to become a member of Solidarity in Asia (ISA)’s Society of Associates – ISA is a non-partisan, non-profit public governance reform organization that envisions a Dream Philippines, where every government institution delivers and every citizen prospers.

 “I can do all things through Christ who strengthens me” (Philippians 4:13)

“It is of the Lord’s, mercies that we are not consumed, because his compassions fail not. They are new every morning: great is thy faithfulness” (Lamentations 3:22,23)

“God’s greatest glory is seeing man fully alive.”

Lovely Del Amen-Aquino
Partner

Lovely completed her degree in Bachelor of Science in Accountancy at Philippine School of Business Administration-QC in May 2007 where she graduated Cum Laude.

She joined VVC right after passing the November 2007 CPA Board Examinations at the age of 20. She was continuously promoted from the ranks as Semi Senior Auditor on June 2009, Senior Auditor on January 2010, Audit Supervisor on June 2011 and Audit Manager on April 2012.

On January, 2014, Lovely was appointed as Junior Partner of the Firm.

In June 2013 to 2014, Lovely was elected as one of PICPA Eastern Metro Manila Chapter’s Council Members where she served as Director and Assistant Secretary and member of the Publications Committee.

She was elected as one of PICPA Eastern Metro Manila Chapter’s Council Members where she served as a Director for Education and Liaison Director for Social Media and IT for the fiscal year June 2015 to 2016.

She has completed the Dale Carnegie Leadership Training for Managers (LTM) in September 2012 and has attended the 19th Certified Forensic Accountant Program last February 7 and 14, 2015.

Currently, she is heading the Firm’s IFRS committee. Lovely is a member of the Philippine Institute of Certified Public Accountants (PICPA) and Institute of Internal Auditors-Philippines (IIAP).

George V. Villaruz
Senior Partner

A consistent Dean’s Lister, he took his MBA at the Ateneo Graduate School of Business.  George has expertise in business assurance, consulting and tax.

He is the senior partner of the firm Villaruz, Villaruz & Co., CPAs which has a varied client base that includes investment and financing, construction, computer software, manufacturing, project management and consultancy, regional headquarters and representative office, manpower training and recruitment, among others.

Mr. Villaruz was awarded the Leadership Award by the Association of Certified Public Accountants in Public Practice (ACPAPP) for his exemplary leadership as 2016 ACPAPP President. He was also given the Leadership Award by the Philippine Institute of Certified Public Accountant (PICPA) Metro Manila Region during the 2006 Accountancy Week Celebration for his extraordinary dedication for the profession of Accountancy as 2005-2006 Chair of the region, Award of Distinction as Treasurer and Member of the National Board of Directors for 2005-2006 and Award of Distinction as Member Committee on Accountancy Week Celebration given by the PICPA National President. In 2008, PICPA conferred to him the Outstanding PICPA Member Award in recognition of his long and selfless loyalty and exemplary of cooperation in serving the interest of PICPA: for his participation in its affairs and his dedication and steadfast devotion to duty in various positions and responsibilities entrusted him by the organization, thus enhancing the prestige of the Institute and the accounting profession.

In 2004, he was also given the Leadership Award by PICPA Metro Manila Region as the 2003 PICPA Eastern Metro Manila Chapter President. As an active volunteer of Philippine Council for NGO Certification (PCNC), his work was recognized after having evaluated 10 organizations in 2003 and at least 40 NGOs to date. He continues to render volunteer work with PCNC.

Earlier in 2003, under his presidency, the PICPA Eastern Metro Manila Chapter was also awarded the Most Outstanding Chapter Award.

He sat in the 2005-2006 PICPA National Board of Directors representing the Metro Manila Region (MMR) and also held the position of National Treasurer. George was also the 2005-2006 Chairman of the PICPA MMR. Continuing the legacy of his predecessor, under his term, the PICPA MMR was awarded as the Most Outstanding Region and was elevated to the Region Hall of Fame Award in 2005.

In July 2007, the University of the Philippines Alumni Association (UPAA) Iloilo conferred to him the Outstanding Professional Alumni Award for Business Administration. In 2008, he was awarded by PICPA as Outstanding Member of Metro Manila Region and in 2012, the Honorary Life Member Award.

For the years 2010 and 2011, he was a director of the Association of Certified Public Accountants in Public Practice (ACPAPP), Chair-Technical Session Committee, 2013 ACPAPP National Convention and Chair ACPAPP 2014 Annual National Convention.  A Founding Member of ACPAPP Foundation in 2002, he served as trustee for the years 2005, 2006, 2008, 2012 and 2013. He was also a trustee of PICPA Foundation from FY 2005-2006, 2008, 2012 and 2013.  He continued to serve PICPA as Chair-Accountancy Week Celebration (AWC) Committee for FY 2011-2012 and Chair-Induction Committee for FY 2013-2014.

He is the 2017 ACPAPP Foundation, Inc. President, 2016 President of the Association of CPAs in Public Practice. He sits as member of Auditing and Assurance Standards Council (AASC) and PICPA Long Range Planning Board for a 3 year term (2016-2018).

He is also a Board of Trustee of University of the Philippines Visayas Foundation Inc. and Chair-Audit Committee from 2009 to the present and a member of the Council of Elders of Buklod ng Pag-ibig Foundation Inc. from November 2008 to the present and became the Presiding Elder in 2014 to the present. He was elected as Board of Trustee of the Federation of Transparochial Catholic Charismatic Communities (FTCCC). He is a member of Institute of Internal Auditors (IIA) from 2013 to the present.

 A strong believer in the Word of God, he is inspired by the scripture verse in Galatians Chapter 6: Verse 9 which gives hope and eventually inspire those entrusted to the various positions in PICPA which reads:

“And let us not grow weary in well-doing, for in due season we shall reap, if we do not lose heart.”